Web development is a specialised field. It requires years of training, education and practice to master. The right website design can mean success or failure for your business. This is why it’s important to pay close attention to how you build your design.
Your website’s design determines how the user interacts with everything on the page. If it isn’t user-friendly, you’ll likely lose customers. Thankfully, there are a few simple web development tweaks you can do to increase your click-through rate.
Mind the Typography
Text or typography is a major component of your website’s design. A lot of people underestimate the aesthetic of text. This is a huge mistake. A majority of users will leave your site in 5 seconds or less if the text is not optimised for easy readability.
According to studies, a 1.6 line height is the optimum spacing for any text. This allows users to easily differentiate between lines of text, without straining the eyes. Whilst this works for PC, it’s particularly effective for mobile readers.
Don’t Overdo Colours
It might be tempting to make your website look flashy and fun by incorporating several colours into the theme. However, this tends to make your website less put together. Simplicity is key when it comes to a modern-looking site.
Stick to two colours. One should be your branding colour. This shade should bring a recall of your logo. The second shade should serve as your call-to-action colour. Buttons for forms, subscriptions and orders should all be in this colour. This creates a recall for customers: If they see this colour, they must act now.
Use Personalised Photos
Stock photos were commonly used at a time when not everybody had access to them. Nowadays, it’s very obvious when a website uses stock photos. Adding original content to your website is key to personalising the relationship between you and the customer.
Web development may be a complicated field, but there are simple ways to make your website more creative without making major changes to the script. These tips will help you get more click-through-rates and conversions. For more information on web development, consult Italics Bold.