Any business nowadays needs a video production company. Marketing through videos is one of the most effective tools any business can have. Studies show that websites that have videos on their landing page get significantly more click-through-rates than those who don’t. In fact, utilising this type of marketing creates more conversions.
The effectiveness of your campaign will all depend on the type of team you hire. Digital cameras can be found everywhere. In essence, anyone with a smartphone can create videos for your campaign. There are so many companies that offer the service, but it’s important to be discerning. Here are a few things you should ask your video production company before hiring them.
- How long have you been in business?
Experience is key when it comes to making videos. Technical knowledge in the field can be easy to read in books. However, what differentiates pros from amateurs is the natural instinct for shooting. Like any other type of service, the experience is very important.
- Do you have any references?
It’s not enough to be in business for a long time. You should also be providing excellent quality service to your customers. Asking for references will clue you in on what their working relationship is like with previous clients. This will also verify any type of claims they have about the experience.
- How fast can you give me a rough draft?
Your videographer should know how to work on a schedule. Like any other marketing campaign, yours is sure to have a target launch date. If the videographer can’t deliver in time, it’s time to find a new one. However, you should also be realistic about setting the schedules. If you haven’t got any footage and are expecting a draft in three days, you might want to reconsider your timeline.
- How can you improve on my idea?
A good video production company will know how to listen to client’s ideas. They also are able to provide some insight on what works and what doesn’t. Making videos is a collaborative, creative process.
For more information about videographers, consult with Melbourne video production company today.