Category Archives: Business Technology

Web Development Tips for Your Site

Web development is a specialised field. It requires years of training, education and practice to master. The right website design can mean success or failure for your business. This is why it’s important to pay close attention to how you build your design.

Your website’s design determines how the user interacts with everything on the page. If it isn’t user-friendly, you’ll likely lose customers. Thankfully, there are a few simple web development tweaks you can do to increase your click-through rate.

Mind the Typography

Text or typography is a major component of your website’s design. A lot of people underestimate the aesthetic of text. This is a huge mistake. A majority of users will leave your site in 5 seconds or less if the text is not optimised for easy readability.

According to studies, a 1.6 line height is the optimum spacing for any text. This allows users to easily differentiate between lines of text, without straining the eyes. Whilst this works for PC, it’s particularly effective for mobile readers.

Don’t Overdo Colours

It might be tempting to make your website look flashy and fun by incorporating several colours into the theme. However, this tends to make your website less put together. Simplicity is key when it comes to a modern-looking site.

Stick to two colours. One should be your branding colour. This shade should bring a recall of your logo. The second shade should serve as your call-to-action colour. Buttons for forms, subscriptions and orders should all be in this colour. This creates a recall for customers: If they see this colour, they must act now.

Use Personalised Photos

Stock photos were commonly used at a time when not everybody had access to them. Nowadays, it’s very obvious when a website uses stock photos. Adding original content to your website is key to personalising the relationship between you and the customer.

Web development may be a complicated field, but there are simple ways to make your website more creative without making major changes to the script. These tips will help you get more click-through-rates and conversions. For more information on web development, consult Italics Bold.

3 Questions You Should Ask Your Web Design Company

Hiring a web design company is the best option if you want to invest in a new website. There are many teams available nowadays, and at competitive prices, too. However, before you pick a design team, there are a few considerations you need to make. These four questions will help you pick the right candidate for the job:

Do you have an in-house development team, or do you outsource work?

A major reason why there’s an abundance of design firms is that they don’t necessarily have to have a team onsite. Outsourcing is easy and less expensive. This is not necessarily a bad thing, as long as you’re comfortable with it. An offsite team might also mean a lower rate for you as a client. The only downside is that you’re not always able to communicate with the developers.

Many prefer in-house teams because clients can communicate their needs directly to the staff. A web design company with years of experience might work better as well, as they have been working on projects for a long time with the technology that they’re familiar with.

How common is the content management system (CMS) implemented on the site?

As the client, you’re supposed to have a say in the CMS your site uses. Beware, though as some systems may look and perform well, but will cause you problems in the long run. This is especially true for privately-owned systems. Open source systems, on the other hand, are easier to maintain as their use is more widespread.

What’s the rate based on and how do I pay?

You always want to make the budget of a project clear to the team. In turn, they should also be transparent about their rates. Some will have hourly rates, whilst some have project-based flat-fees. You should also ask how frequently their project spend more than the allotted budget. This will give you an idea how the firm works with money. It’s always a good idea to have a clear picture of how much you’re going to spend.

If you liked these tips, check out Oley Media Group web design company for more informative articles.

How Does a Professional WordPress Developer Create Stunning Websites?

The skilled WordPress developer knows that this platform is perfect for small businesses or startups because it has an ecosystem that is easy to develop. This CMS is responsible for powering up the websites of many major brands across the world.

The business of web development is thriving because of this open source CMS (content management system) which continues to evolve with more resources and tools. With the eventual move towards JavaScript, this platform will go through more improvements for user friendliness and efficiency.

The beauty of open source is that anyone with the right programming knowledge can edit the platform to suit his or her purposes. Developers in the community constantly modernise the CMS through trial and error. This does, however, require the average WordPress developer to re-learn what he or she already knew.

So, how do I build websites like the pros do?

Working with WordPress is best if you are familiar with coding languages, such as HTML 5, CSS 3 and PHP, which complement the CMS well. Whilst there is a lot to learn before you can master this system, here are some tips that novice developers can make use of:

  • Carry out trials for the most efficient workflow.

Web development has greatly improved, thanks to effective workflows. How the developer will handle the process is up to him or her. The first thing he or she needs to do is concentrate on completing the coding process in a short amount of time by a mix of trial and error, testing the available tools and automating the procedure.

  • After coding, learn to debug.

The expert WordPress developer will tell the novice that this system is not just about building or creating. It is also about finding errors in the code or debugging. People who are working with the CMS have to be proficient at finding bugs to make sure that the website they are creating is perfect.

  • Stick to the standard guidelines.

Each medium has regulations which developers should follow prior to coding. Failure to comply with said standards may lead to a damaged website. Professional web developers have memorised these guidelines, which is why many clients still rely on them to create stunning websites for them.

 

Website Design: Things To Avoid

Website design is critical to any businesses that are pursuing e-commerce or just simply marketing their services or products online. If there are things you need to do, you may also want to consider things that you need to avoid when you create your website.

  • Do not just place boxes everywhere

You, yourself would not be interested looking at a website with too many elements in it. It seems like nothing is lined up. Place all your items in a structured manner. Make it highly organised and well-structured.

  • Do not place too many ads on your web page

Yes, you want it to generate income, thus accepting advertisements is considered. There is nothing wrong doing that, as long as you are putting more volume on content and not on ads. Some are taking 70% of their web page for ads then the other 30% for content.

That sounds absolutely improper. Your website design should be balanced. Your first-time site visitors will surely never come back, knowing that what they could see is just ads and not what they are looking for.

  • Do not write paragraphs that are too long

Avoid writing a paragraph that has more than 1000 words. That would never be interesting to your visitors. Break it down and make it easier for them to read.

  • Do not stuff your page full of keywords

Okay, you want Google to recognise your website on top of search engines. So, you thus stuffing it with keywords. Google is not stupid, and that same goes with your readers. Reading a paragraph that has a keyword stated 40 times makes your content poor.

  • Do not make everything on the web page an image

Yes, you can use text. Using too many images may lead to slow downloading, something that your site visitors would never appreciate. You may think that a good website design consists of images, actually not all the time and not in all cases. Make use of text, as is.

Consult a professional Sunshine Coast web design service to help you create a site that will boost your company’s sales. They know all the things mentioned above so you will not have a hard time. Contact the team today to get started with it.

How Pre-Production Dictates the Flow of a Video Production

Professional multimedia requires a lot of work. Detail and attention are key. Even if you’re an extremely successful marketer, you would still need a team of experts who can make sure your messages come out correctly.

A video production company is a right partner to make sure all the phases are methodically worked out. To further improve efficiency, here are the pre-production factors you need to consider for your next marketing video:

  • The pre-production is the most important part of the entire process. This is where you decide how the prod process runs, how much you are willing to shell out,  the message you are trying to tell the audience, and the systems you want to run.
  • Do you want the entire video to have actual pro actors? What is the concept that you are trying to follow? You can’t just go on and “wing it”. Go to production unprepared and what you’ll get is sloppy work from your video production team.
  • Think out of the box. Your concept should be fresh and creative. It’s better to conduct keyword research. Look for keywords you can use that resonates with your audience. Know the vernacular of the demographic that you are trying to relay your message to so they can relate to your video.
  • Find out content that is successful in your industry and emulate the needed emotions to persuade the target market.
  • Write a script if you have to. Make the progression natural. People like a video to sound like a friendly conversation with them and pick someone who can memorise lines naturally and can convey the script with ease and confidence.
  • If you have to choose a location, make sure that the details fit the overall theme. Go to related places with interesting backdrops, great-looking natural light and different textures that your audience can sink into.
  • Your aim should be to immerse your potential viewers in the world that you are building in the video. You should make the message stick.

Pre-production is where it all begins and like in any professional venture, here, an excellent video production team is needed to make sure your vision happens. Any marketing will fail if you are unable to resonate with the people who are supposed to listen. Hire an expert video production company now.

Web Design Facts That Can Benefit Small Businesses

When you start a business, you deal with things like exposure, branding, and workforce. Without proper planning and execution, your company can end up bankrupt. However, if you try to study the market trends and the behaviour of customers, you’re more likely to get noticed. This is where web design comes in.

Technology has reached so many things in a span of ten to fifteen years. Before, people only blogs and other materials. Right now, more and more people choose videos and pictures to consume information easily. In short, people demand something else, like images that are pleasing to their eyes.

Since your website is an online market place, you have to stand out. If you’re using plain black and white template, you’re not getting the idea. You see, there’s a difference between boring and minimalist design.

The first one doesn’t make sense, and the other is informative and presented in an easy-to-read setup. This is a fact and even you, the business owner, knows the importance of web design. Here are some facts to take note of:

  • Bulk texts are boring

Find a different way to showcase your products without boring the web visitor. Sometimes, you just need a few sentences to describe what your brand is all about. No need for long and cliché introduction. Customers wanted everything fast and delivered straight to the point.

  • Value first impression

In the online world, impression matters. You must give a visitor a reason to explore the website and not close the tab. It’s not enough that you use catchy phrases and pictures. Make use of fonts, navigation, and responsiveness. Not everyone is on their computers because everything can be done on a smartphone. So, make sure the website is compatible with all types of gadgets.

Want a higher sales turnover and more exposure? Get to know the secret in achieving this when you visit the website of Oley Media Group web design company today.

Learning about Shopify Developers: The Major Advantages

Are you planning to create an online shop? Then you should try visiting Shopify right away. It is Canadian web commerce website that specialises in creating software for online stores and retail systems.

This particular company specialises in creating a platform for retailers to create various applications for their online stores, no matter what products they are selling. As soon as the application is created, it will be integrated into the Shopify website, which makes shopping far easier than it once was.

Whether you are retailer online or within a store, Shopify has you covered. The website and the various developers that the company has will give you the chance to create huge traffic for your business.

Advantages of Using the Application

The developers can also give you some advice on how to keep customers coming, both online and off. You will be able to create a one-stop shop for everything that you would need to develop your brand. Here are some advantages that you can get from the online application.

  • Full store customisation
  • Easy navigation and addition of the channels for further sales improvement
  • Easy to manage your inventory and product listings
  • Efficient tracking of current sales and growth trends

Shopify developers will be able to provide everything that you need to have a successful business. It is something that you should consider when you are starting your online endeavour.

With this particular application, you will also be able to handle your marketing needs and payments without difficulty. It will also provide you with secure checkout systems as well as shipping programs.

With everything under control, you can now focus on what you love the most, which is to earn your own money without even leaving the comfort of your own home. What are you waiting for? Go ahead and get things started with Shopify. You will certainly not regret doing so.

Reasons to Hire a Professional Web Design Company

If you are new to online business and contemplating whether to do your own website or look for a company to do it for you, then here are the reasons why you are better off hiring Oley Media Group to do the web design and development:

It Will Save You Time

It is so complicated to build your own website. You have to look for a host and decide if you will opt for the free hosting or not. Then, you have to spend time conceptualising the layout, features and security issues, amongst others. However, if you take advantage of our services for your professional web design, you can focus your time on your online business, like improving your product lines.

It Will Lead to Traffic

By having a professionally built website design, it is likely that it will lead to boost in traffic. The professional creators of websites know what it takes to have a successful website design, such as adding videos and the right placement of keywords, amongst others. Website optimisation can also be the key to gain higher online ranking. This way, Google and the other search engines will rank your website high and this, in turn, will lead to boost in traffic. This is why you are better off looking for professional designers for your web design.

It Will Allow Easy Navigation

Do you know what it takes to a website to be as user-friendly as possible? Because if not, then be prepared for a huge loss. Online shoppers want loading time to be fast and at the same time, they want navigation as easy as possible.

If not, they will swing to your competitors. By getting the services of the web design specialist, your website will be such a breeze to navigate and this will attract visitors to stay put and end it by pressing the buy button.

It is our mission to assist online business owners like you to be successful by giving you a professionally-built website design. Call us now to learn more.

Find the Best Mobile App Company for Your Next Digital Product

To get the best bang for your buck, you should look for a digital agency that has the expertise, which makes them stand out from the rest. After all, you wouldn’t want to have a costly mistake and put your company at stake. To help you do that, here are some things to consider when choosing the mobile apps developer company.

Do Your Research

There are several digital agencies to choose from. Therefore, it is important to do some research before settling with any deals. Not only you can make sure that you hire the best and get the best offer but it also ensures you that you are secured.

Mobile Apps

You can search on the internet or ask referrals. However, when searching online, be careful and don’t just rely on the first page as this doesn’t necessarily show that they are the best in their industry. It’s also crucial to browse at least the first two pages to have bigger options.

Once you’ve picked your favourites, make a list agencies which has the immense experience, and check thoroughly their website and social media pages to get a better idea.

Read Client Reviews

This often goes hand-in-hand with research. Before hiring the company, first, read the previous clients testimonials. Feedback from their customers is an effective way to know if you are making the right choice. If they don’t have any reviews on their website, look for social media pages, etc.

Professionalism

Professionalism includes the etiquette and behaviour of the employees of the company. If they are late, didn’t reply to all of your emails and show no signs of interest in addressing your needs, then they are obvious signs that they are not worthy of your time.

Experience

We’re not saying that you shouldn’t give novice companies a chance, but the longer the industry experience, the better. An excellent track record over many years proves that the company provides good service.

View their Portfolio

To make sure that they can do the design and functionality that you needed you have in mind, view all the projects they had handled before. By this, you will know their capacities and you will have an idea on the type of work they provide.

These steps create a significant difference so don’t neglect these. If you want a firm that has these traits, look no further and visit the Generation Digital website. They offer online marketing, web and mobile apps Brisbane development.

Introducing The Premium Domain Names Marketplace In The Philippines

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• Instant Brand Recognition—The previous owners of these domains have built a solid reputation in the online world. By purchasing these domains, their constant website visitors will instantly recognise your brand, which leads us to our next point:

• Instant Trust and Authority—Brand recognition is the first step towards gaining the trust of your website visitors. Once you have lived up to their expectations, you can now enjoy the advantages of having the authority. After this phase, all you need is to optimise your website and everything will follow.

• Search Engine Optimisation Benefits—A premium domain name at an affordable price sounds like an awesome deal, right? How about we give you MORE? When you buy domains from us, you can take advantage of our search engine optimisation benefits to increase your website traffic.

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• Physical Marketing Advantages—Say goodbye to domain names with .com.ph extensions and enjoy collectable and short addresses that are guaranteed to increase DIRECT traffic to your site. With all these benefits on your plate, it’s just a matter of time before you can hear that cash register ring.

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